Beyond phones and drones: Huawei & DJI eye autonomous driving
The two companies are leveraging vertical integration to compound existing strengths and gain new competitive advantages
Welcome to a/symmetric, published by Force Distance Times. Each week, we bring you news and analysis on the global industrial contest, where production is power and competition is (often) asymmetric. To receive issues over email, subscribe here.
This week:
Huawei & DJI muscle into the autonomous driving space. A vertically integrated approach to industry development positions them to outcompete foreign rivals and win global market share.
Weekly Links Round-Up: Export controls whac-a-mole, Huawei goes to space, and the industrial base of high tech contests.
Beyond phones and drones: Huawei & DJI eye autonomous driving throne
Huawei is well known a mobile phone and telecommunications equipment maker—one that recently staged a comeback from years of US sanctions to unveil a smartphone powered by advanced domestic chips. DJI, meanwhile, is best known as the world’s largest drone maker.
But the two Chinese companies do far more than just phones and drones.
Their recent push into autonomous driving is illustrative of China’s approach to building industry: developing vertically integrated supply chains; focusing on physical products and applications with concrete use cases; and building industrial operating platforms. Together, these form reinforcing cycles that compound existing strengths and create new points of competitive leverage.
Building on existing tech to compete in emerging tech
In January, Huawei registered a new company—Shenzhen Yinwang Intelligent Technology Co., Ltd1—and a series of associated trademarks. The new entity is reportedly a spin-off of Huawei’s smart car unit, and in which state-owned Changan Auto will have a stake of up to 40% at a $35 billion valuation.
Also last month, Chinese media reported that EV giant BYD and Chinese state-owned carmaker FAW—presumably motivated in part by a desire to hedge bets and not be overly reliant on Huawei for smart driving tech—are looking to invest in DJI’s autonomous driving unit.
Huawei and DJI are taking different approaches to autonomous driving technologies.
Huawei is going the premium route, with its smart driving systems equipped with higher-power chips and advanced lidar sensors. By contrast, DJI is going the low-cost route. An advanced driver-assistance system it recently unveiled completely forgoes lidar,2 relying instead on less advanced chips and a dozen cameras. While their respective capabilities differ, one estimate puts an ADAS from DJI at one-fifth the cost of what Huawei is putting on the market.
But there are also clear similarities between Huawei and DJI as they dive into the smart car realm.
Both had large global market shares in smartphones and drones respectively, but were hobbled by US sanctions. Huawei’s smartphone sales plummeted, while DJI’s share of the global commercial drone market shrank.
Both then doubled down on existing technical capabilities to find new avenues of growth. As early as 2013, Huawei had already partnered with global automotive brands (pdf, p35) to work on internet communication modules for cars. Meanwhile, DJI built on its expertise in cameras, machine vision, sensing, and positioning to expand its automotive unit.
Vertical integration is the name of the game
Numerous prominent Chinese companies have built vertically integrated industrial chains to gain, cement, and grow competitive advantages.
BYD is an oft cited case. It started with batteries, then moved to cars. It has since gone upstream into lithium mining and processing, and downstream to building car-carrier ships.
Huawei and DJI are two less discussed examples. They started with telecommunications modules and drones, and expanded to another downstream segment: automotive solutions.
By planting their flags in the autonomous driving sector and providing their technologies to major automakers, both Huawei and DJI are also positioned to shape operating platforms—and to influence the development of emerging industrial domains.
Weekly Links Round-Up
🖇️ Export control whac-a-mole... Why are exports of ASML’s lithography machines to China restricted by the US, but not German-made RaitH electron beam lithography systems used to make chips for quantum computing?
So asks the journalist Silke Wettach: “The case shows a fundamental problem of export controls: Each country decides individually. Just because one decides on an export ban does not mean that others will move with it.” She also details Berlin’s recent move to “monitor” exports of a structural foam with potential military uses, and questions more forceful steps aren’t being taken to prevent it from being sold to China. (WirtschaftsWoche)
🖇️ …and still more whac-a-moling. A joint investigation by two independent news outlets traces how high precision machine tools from Taiwan are making it to Russia, via transhipments through Turkey and China, and fueling Moscow’s war machine.
Examples of sanctions evasions via third-countries and -dealers are a dime a dozen across different sensitive technologies. Meanwhile, leading commercial players in strategic industries, like aerospace, are openly sharing sensitive technologies with China. (The Insider and The Reporter, MERICS)
🖇️ Huawei’s vertical integration is out of this world. Writes Blaine Curcio:
“Huawei’s [sic] is getting into the space sector in multiple ways as the right company in the right place at the right time. Huawei is uniquely positioned as one of China’s leading mobile phone manufacturers, and also leading network manufacturers. Huawei is the only company with direct exposure on both the networks side of the equation, and the user side of the equation.” (
)🖇️ A robust industrial base underlies any high tech contest. In a report published last month by defense software company firm Govini, authors Jeffrey Nadaner and Tara Dougherty write:
“Many American national security scholars have focused on the high-tech innovation competition between the United States and China. This focus, however, risks losing sight of the defense industrial base—the thousands of companies of all sizes, types, and product lines—that turn those innovations into real-world weapons systems and platforms that win wars. Certainly, the contest for technological supremacy is crucial. But so is the contest for industrial production.” (Govini)
Plus, for a related discussion, see our recent posts on the US national defense industrial strategy and asymmetric competition in military upstream inputs.
深圳引望智能技术有限公司
DJI does have its own low-cost lidar technology, too.
As is usually the case, your work is outstanding!